citizenM came to us having built a new way for their corporate clients to book directly with them. This meant a change in process for the end user, as they would have a personal portal built for them to book through as opposed to going through a company travel manager or a travel agent. To explain this process in a quick and effective way we created a animated explainer video to deliver the content to these corporate customers. We then followed up and used our personalisation technology to allow a completely personal animated video to be created for every new customer. That meant the customised URL appeared in the video along with the client’s logo and a clickable button which led straight to the respective booking portal.