In addition to the brand film, we wanted to showcase some of the values of the brand along with some key information for a YouTube trueview advert. We heard that one of the most difficult things Reform faced, was that people would walk past and think the restaurant looked great but that in their minds the staff would be too stiff and not friendly. In order to change this perception we showed the staff in their true colours in this candid video, and paired it with some really key information for the location of the restaurant.

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