Client
- Quit Genius
Delivered
- 1-minute full-length edit
- Script + sound design
- Social cut downs
Challenge.
Quit Genius is a pioneer within the healthcare space, helping people worldwide manage and overcome their addictions to tobacco, alcohol, and opioids.
Addiction is something which is deeply personal and often hidden behind the scenes for many people.
Humanising their solution and was the most important thing throughout this visual asset.
Creative.
The key element here was playing with speed and sound design to really build up the tension and emphasise the emotions.
We also chose to craft the VO and narrative where it focussed on the experience of the addiction and less on the solution.
This allows the audience to recognise that Quit Genius is a solution which understands the nuances of addiction and whilst building trust towards the brand.
The fast-paced nature of this film allows it to be used cross channel for any type of marketing and also in the app store as a trailer.