Yes, I know what you’re thinking, “Dickens was an author not a famous content marketer, you moron.” Rest assured, I got that memo..
But that’s not the point.
The point is that Dickens was a master of his craft, and his craft was communication To be precise, his craft was writing. But aren’t we ALL writers by the time we are 5 years old? Do we not all learn the same A,B,C and D? And learn how to write sentences and understand basic punctuation? Yes to all of the above; but are we all Charles Dickens? No.
As our mediums of communication become increasingly diverse, video content has lept to the forefront for most brands who want to put out content, and that’s a great thing for the consumers as they prefer video content. Video is becoming second nature to most of us, and most 5 year olds can press record and create a video using your (or their) iPhone 6.
All that being said, does that make it any good in terms of a video? Not necessarily. That’s why it’s important you don’t fall into the trap of thinking that just because anyone can press record and the world loves video, that you can put out video content without thinking about it and people will still love it. For your viewing pleasure I’ve put two extreme examples I used recently in a workshop to illustrate this point. The same message but done completely differently.
So think like Charles Dickens when it’s time to create your next piece of video content and craft something spectacular and memorable, not just a scribbled bunch of nonsense and you should be on the right track!